Instagram Marketing: Five Must-Follow Accounts For PR Pros
Companies are using Instagram as a means to tell their brand stories and engage their target audience.
As a member of the Forbes Communications Council, I weighed in on the five Instagram accounts every marketer should follow.
Here is my contribution to the article:
Lowe’s Home Improvement
One brand crushing it with Instagram videos is @loweshomeimprovement. With music, sounds effects and hyperlapse videos, Lowe’s is delivering polished, DIY home-improvement videos in seconds flat. Feeling inspired? Lowe’s includes a Like2Buy link in its Instagram profile to make it easy to shop the feed. Hats off to Lowe’s for this smart use of social video. – Elizabeth Fay, Lizzy Fay, LLC
Check out the full story on Forbes: